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 According
to several sources, ethical business practices are important
for both employees and customers. Curt Smith, vice-president
and chief operating officer of the Hudson Institute, claims
that "good ethics make good business. Companies that
can foster highly ethical climates are far more likely to
keep employees." That will obviously translate into the
bottom line when the cost of recruiting and training employees
is factored in. However, it also goes for customers. A poll
conducted by Shell Oil asked 639 adults to name the values
they thought were most important for a company to hold. 40%
listed quality products and services while 39% listed having
ethical business practices. The fact is that these two areas
are not mutually exclusive. An ethical environment will naturally
promote quality products and services.
Creating an ethical corporation begins
with people. The most successful companies use the critical
thinking skills that ethical systems inherently foster in a
variety of ways: to clarify their priorities, to craft long
term planning strategies and for suffusing mission and vision
statements throughout the everyday practices of those who make
the organization what it is.
Today, few individuals receive the character
building education that was the norm just a few decades ago.
Public Virtues developed a consulting process that helps you
discover core ethical values -personally and corporately-and
build on them to provide a strong ethical corporate foundation.
Then through a process of research, interviews and evaluation
Public Virtues creates a process by which these foundational
ethics may be transmitted throughout the organization and
ultimately to the customer.
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